Articles

In App Marketing

The Importance of Social Media Marketing for Your Mobile App

We here at AppsAustin often recommend to our clients and partners the inclusion of social media in their mobile application marketing strategies. Connecting with new customers, and building a loyal base over time through social media sites such as Facebook and Twitter, is an excellent and inexpensive way to build interest not only in a specific product such as an app, but to shore up brand loyalty as well. After all, social media marketing is free of cost; your only investment would be time and...

Read more...

In App Marketing

Becoming an App Store Affiliate

App developers and webmasters alike are constantly on the lookout for ways to monetize what they do, both for themselves and for their clients. We'd like to take a moment here and discuss one of the ways such monetization can take place; namely, through affiliate programs. They're easy to set up and are free, so the risk involved is minimal. For this article, we'll use as an example the Apple Apps Store affiliate program, for a couple reasons: First, it's the largest app-based affiliate...

Read more...

In App Marketing

Social Media Marketing For Mobile Applications

When we brainstorm with our app development partners, we always emphasize the importance of marketing once the app is launched—and even beforehand, for your marketing strategy needs to be kept in mind throughout the app creation process. We also like to recommend the use of social media as an integral part of marketing, because it can be both inexpensive and effective. In fact, with just a little extra legwork on your part, social media marketing for your mobile app takes as little as...

Read more...

In App Marketing

Mobile Apps And Search Engine Marketing (SEM)

There's a humorous little anecdote in the online advertising community that goes something like this: On the day the Internet was first introduced to the public, it took about 45 seconds before the first ad appeared. Though it may not have happened quite that quickly, marketers wasted little time in taking advantage of this new form of media. Search Engine Marketing (SEM) has played an important role in online marketing. Briefly put, advertisers use keywords and phrases so their customized...

Read more...

In App Marketing

Setting Up Your App Store Listing

Your mobile device application is ready to go! Every element of its design has been carefully crafted and built to your specifications, and it's been thoroughly tested. It works perfectly, and all you need to do now is release it to your prospective customers. Yeah...how do you go about doing that, exactly? In order for your app to do its best in the marketplace, you're gonna have to list it in at least one apps store. They're at the heart of successful app marketing, and they offer...

Read more...

In App Marketing

Effective Standout Marketing Tips for Mobile Applications

Ask a question in the online world, and you're gonna be flooded with information. The subject of mobile application marketing is no exception, and the volume of articles out there is enormous. Advice is worth what you pay for it, and there are less-than-reputable sources of information out there. Doing that kind of research can be overwhelming. Here's where AppsAustin comes in. We've been in the app development field since the beginning, and we know what works—and what doesn't—when it comes...

Read more...