The planners of Apple's Worldwide Developers Conference (WWDC) are putting on the finishing touches as they gear up for WWDC 2013, set to be held at the Moscone Center in San Francisco from June 10th through the 14th. As always, iPhone and iPad app developers from around the world—even those who aren't attending—will be paying close attention to the topics and trends discussed there, and Appvisors will be no exception.
As has been the tradition at WWDC in prior years, Apple will be delivering their keynote speech at 10 AM PDT on the opening day of the conference on June 10th. As is also their tradition, they're playing their cards close to the vest, and haven't announced what specific topics will be discussed, or what speakers will be appearing; their announcement on May 23rd simply gave the date and time. For everything else, the world must wait.
That hasn't kept folks from speculating, however. The industry buzz is that Apple CEO Tim Cook will preside over the proceedings, and will likely be accompanied by Jonathan “Jony” Ive, their Senior VP of Industrial Design. With Google introducing its updated Google + and improved Google Maps at its developer conference recently, as well as introducing Google Play Music All Access—designed specifically to compete with Apple's iTunes—there's a lot of competition for Apple to respond to. The dynamics of both companies jockeying for the upper hand have been fascinating, to say the least, and come June it's Apple's turn.
Philip Schiller, Apple's Senior VP of Worldwide Marketing, noted in April, “We can't wait to get new versions of iOS and OS X into [developers'] hands at WWDC.” So, even though he didn't come right out and say it—that's not the way Apple operates—it's expected that OS X 10.9 and iOS 7 will be introduced at WWDC. It's further rumored that—under Ive's influence—both operating systems will be sporting a sleeker and flatter design and user interface (UI). The introduction of iOS 7 especially will be of great interest to us here at AppsAustin; its new specs will shape how we create apps for both iPhones and iPads.
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